Interpersonal Branding: Toward a Conceptual Framework for Enhancing Psychotherapy Services Through Marketing

Interpersonal Branding arose from the work I did for my “culminating project” in CSUN’s MFT program - a multidisciplinary literature review. This thesis established Interpersonal Branding as a conceptual framework for psychotherapists for their marketing and professional identity development, all in the service of improving clinical outcomes.

In the years since I finished this thesis and graduated, I’ve been relentlessly researching to deepen and expand my understanding. The framework looks slightly different now and many of my ideas around it have matured, but the foundation remains the same. If you are inspired to wade through all 200+ pages, please click the button below to download the PDF!