Evidence-based marketing strategy for service providers
I’m Carrie Wiita, creator of Interpersonal Branding. I help therapists and other service providers craft a professional identity that is authentic and sustainable, plot a marketing strategy that optimizes clinical outcomes by leveraging the common factors, and build an adaptable future-proof career when the only certainty is change.
Evidence-based marketing strategy for service providers
I’m Carrie Wiita, creator of Interpersonal Branding. I help therapists and other service providers craft a professional identity that is authentic and sustainable, plot a marketing strategy that optimizes clinical outcomes by leveraging the common factors, and build an adaptable future-proof career when the only certainty is change.
educator
I guide students in mastering Interpersonal Branding inside my flagship program, as an adjunct university professor, and as an engaging podcast/interview guest.
Speaker
I deliver provocative-yet-inspiring presentations and workshops at conferences, retreats, and industry events, empowering audiences with a fresh take on marketing.
Consultant
I partner with group practice owners and mental-health tech platforms on bespoke Interpersonal Branding trainings that increase confidence and elevate client care.
educator
I guide students in mastering Interpersonal Branding inside my flagship program, as an adjunct university professor, and as an engaging podcast/interview guest.
Speaker
I deliver provocative-yet-inspiring presentations and workshops at conferences, retreats, and industry events, empowering audiences with a fresh take on marketing.
Consultant
I partner with group practice owners and mental-health tech platforms on bespoke Interpersonal Branding trainings that increase confidence and elevate client care.
Why do therapists struggle with marketing?
Historical Reasons
A stigma against self-promotion rooted in classism and the early influence of psychoanalysis on our field laid the foundation for an aversion to self-disclosure that we still wrestle with today.
Cultural Reasons
Context collapse (the collapsing of our various life contexts into one, thanks to the internet) means our performances of Self, once siloed, are now visible to anyone in our network. Your mom can see your private practice website, and your clients can find your house on Zillow. This feels confusing and overwhelming.
methodological Reasons
The marketing advice that has trickled-down to our field comes from “personal branding,” a term coined in the 1990s that describes strategic commodification of the self to maximize profit potential. This imperative runs counter to the sensibilities of most service providers, many of whom entered service professions to avoid “selling out” in the corporate sphere.
Why do therapists struggle with marketing?
Historical Reasons
A stigma against self-promotion rooted in classism and the early influence of psychoanalysis on our field laid the foundation for an aversion to self-disclosure that we still wrestle with today.
Cultural Reasons
Context collapse (the collapsing of our various life contexts into one, thanks to the internet) means our performances of Self, once siloed, are now visible to anyone in our network. Your mom can see your private practice website, and your clients can find your house on Zillow. This feels confusing and overwhelming.
methodological Reasons
The marketing advice that has trickled-down to our field comes from “personal branding,” a term coined in the 1990s that describes strategic commodification of the self to maximize profit potential. This imperative runs counter to the sensibilities of most service providers, many of whom entered service professions to avoid “selling out” in the corporate sphere.
Therapists need marketing strategy designed for therapists and their clients.
Therapists need marketing strategy
designed for therapists and their clients.
What is Interpersonal Branding?
Interpersonal Branding is an evidence-based framework for the professional development and marketing of service providers.
Awareness
Who are you personally, professionally, publicly, and interpersonally?
discovery
Who do you want to serve, and what can you learn about them?
Commitment
What can your audience reliably expect from you, and who can they reliably expect you to be?
infrastructure
What marketing activities are a good fit for you and your audience?
Evaluation
How is your Interpersonal Branding working for the people you want to serve?
reflection
How is your Interpersonal Branding working for you?
synthesis
Who have you
become?
What is
Interpersonal Branding?
Interpersonal Branding is an
evidence-based framework for the professional development and
marketing of service providers.
Awareness
Who are you personally, professionally, publicly, and interpersonally?
discovery
Who do you want to serve, and what can you learn about them?
Commitment
What can your audience reliably expect from you, and who can they reliably expect you to be?
infrastructure
What marketing activities are a good fit for you and your audience?
Evaluation
How is your Interpersonal Branding working for the people you want to serve?
reflection
How is your Interpersonal Branding working for you?
synthesis
Who have you
become?
