I’m currently working on the manuscript of The Interpersonal Brand, the comprehensive guide to branding and marketing yourself as a service professional in the digital age.

Most small business marketing advice is repurposed e-commerce and personal branding strategy designed to position people (service providers) as products. This results in branding that can feel “slimy” to consumers and straight-up icky to the service provider who has to live inside that brand.

Interpersonal Branding offers an alternative approach founded on psychotherapy outcome research, psychology, behavioral science, services marketing strategy, and real self-care. The result is an Interpersonal Brand that is meaningful and authentic to you and useful to your clients.