Speaker

With a lifetime of live performance experience and some really hot takes on therapist marketing, I’ll bring energy and passion to your stage!

Some of my favorite presentation topics:

  • Why Marketing Sucks for Therapists (and what to do about it)
    There are historical, cultural, and methodological reasons why therapists struggle with marketing. But yes, turns out, we can in large part blame Freud. And also Mark Zuckerberg.

  • Marketing for Better Clinical Outcomes
    The common factors research is revealing what actually works in therapy, and among these factors are the therapeutic relationship, client expectations for treatment, and client preferences. All three can be optimized by—you guessed it—marketing.

  • It Starts With You, Not Your Niche!
    Most therapist marketing coaches insist you must first begin by “niching down to your Ideal Client.” I know firsthand the dangers of taking to heart misguided, career-defining advice. Let me disabuse you of the notion that everything starts with your niche—so you can have a sustainable career.

  • Value Co-Creation in Knowledge-Intensive Business Services
    Service providers come in all shapes and sizes. In fact, they can even be entrepreneur-shaped! This presentation brings to life scholarship on value co-creation and reveals tangible insights on what exactly happens during an intangible service exchange and how to maximize value co-creation opportunities.

Whether you want me to talk for 15 minutes or an hour and a half, I can make sure your audience is entertained, engaged, and even enlightened.

But don’t just take my word for it…

“Someone give Carrie Wiita a national stage right now… The academic rigor with the relatable manner is just *chef's kiss.* This will sound dramatic, but I think what she's presenting could be one of the last things that's able to keep private practices alive.”

~ Attendee, Mental Health Marketing Conference 2024
(not my mom, I swear)

Speaker

With a lifetime of live performance experience and some really hot takes on therapist marketing, I’ll bring energy and passion to your stage!

Some of my favorite presentation topics:

  • Why Marketing Sucks for Therapists (and what to do about it)
    There are historical, cultural, and methodological reasons why therapists struggle with marketing. But yes, turns out, we can in large part blame Freud. And also Mark Zuckerberg.

  • Marketing for Better Clinical Outcomes
    The common factors research is revealing what actually works in therapy, and among these factors are the therapeutic relationship, client expectations for treatment, and client preferences. All three can be optimized by—you guessed it—marketing.

  • It Starts With You, Not Your Niche!
    Most therapist marketing coaches insist you must first begin by “niching down to your Ideal Client.” I know firsthand the dangers of taking to heart misguided, career-defining advice. Let me disabuse you of the notion that everything starts with your niche—so you can have a sustainable career.

  • Value Co-Creation in Knowledge-Intensive Business Services
    Service providers come in all shapes and sizes. In fact, they can even be entrepreneur-shaped! This presentation brings to life scholarship on value co-creation and reveals tangible insights on what exactly happens during an intangible service exchange and how to maximize value co-creation opportunities.

Whether you want me to talk for 15 minutes or an hour and a half, I can make sure your audience is entertained, engaged, and even enlightened.

But don’t just take my word for it…

“Someone give Carrie Wiita a national stage right now… The academic rigor with the relatable manner is just *chef's kiss.* This will sound dramatic, but I think what she's presenting could be one of the last things that's able to keep private practices alive.”

~ Attendee, Mental Health Marketing Conference 2024
(not my mom, I swear)